Thursday, September 18, 2014


Rating: RRR
Label: Ecco/PrescriptionPR 2014
Review by: Urban "Wally" Wallstrom

Up and coming U.K. act with bags of attitude and potential? These Reigning Days from Devon are causing waves on the melodic arena scene, having enjoyed support slots with Bon Jovi (in front of 80,000 fans at the home of Milan and Inter, San Siro), Metronomy, festival appearance at Glastonbury, Hop Fram, etc. as well as having songs in major feature films and on MTV. Not to mention that their single "Too Late" (cracking tune) ended up at the very top of the Italian chart.

They have that slick stadium Rock meets pulsating electro Pop going on through out the album and you're not quite sure if you're supposed to boogie-down or simply just head-bang along to the melodies? Influences are plenty and acts such as The Killers, Maroon 5, Savage Garden, The Editors, and Coldplay (always bloody Coldplay) are constantly popping up while playing These Reiging Days' debut release.

The album is overall the danceable and memorable pop/rock experience with a couple of odd balls and moments. "Fishbowls", coming across as moody as The Cure with an electro twist. "Living It Up", sits nicely in between the sound of The Killers and Coldplay (always bloody Coldplay). Perhaps too familiar at times as they walk a fine line between playing today's popular stuff and simply resorting to clich├ęs. Still, it's one way of covering up the commercial market and staying on the good side of the teens. Don't get me wrong. I enjoy the CD. But it's hardly original? Great production by Yoad Nevo (Moby, Goldfrapp) and the additional mix by Ade Bushby (Foo Fighters, Muse).

Final note: Drummer, Joe Sansome [how ya' doin', mate?] thinks Heart's "All I Wanna Do Is Make Love To You" is 80's hair ballad at its best. Blimey!

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