Rating: RRRR
Label: Into Records
Review By: Alan Holloway
If you haven’t heard of Martina Edoff, you can join the
club. When the CD dropped out of the envelope I didn’t know quite what to
expect, especially after I saw she was a vocalist in the likes of Ace Of Base
and Dr Alban, not exactly rocktastic acts. Her debut album last year passed me
by completely, but as soon as I fired up this one I immediately wanted to track
it down, because ‘Unity’ is exactly what you want in a melodic hard rock album.
Comparisons will be made between Martina and the likes of
Issa and Fiona, and I have to say that’s completely fair. Ballsy, well sung
hook laden melodic rock is certainly a linking theme with these three artists,
but it’s the quality that makes them stand out from the chasing pack. Vocally,
Martina has a clear, powerful voice that hits all sorts of perfect notes and
wails when wailing is needed. For the most part the songs are strong kick ass
powerful melodic rock – check out the promo for ‘World Has Gone Mad’ for a fine
example of what to expect. There’s also a couple of songs that take a lighter approach
- the Roxette-ish ‘Moment Of Truth’ of the catchy ‘Spirit Of Love’, but to be honest
they’re still very well written tracks with great hooks. My personal favourite
track is ‘Come Alive’, which is a stupidly catchy rabble rouser of a track that
fills the air with vitality.
Martina Edoff, with a little help from fellow Swedes
H.E.A.T, has constructed a first class piece of melodic rock with ‘Unity’. It
doesn’t reinvent anything, or stretch any musical boundaries, but contains the
sort of music that reminds you just why we still get off on big guitars and
hook laden melodies. So all you fans of Issa, Chrissy Steele, Fiona and the
like, you really need to pick this beauty up.
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